Retailers invest heavily in attracting shoppers through marketing campaigns, personalized promotions, and digital experiences designed to convert. Yet too often, the customer journey breaks down at the moment of login or checkout. Passwords, passkeys, and social logins introduce unnecessary friction that causes customers to abandon carts, skip loyalty programs, and disengage from the brand entirely.

The problem is not just about convenience. When authentication fails or feels intrusive, retailers lose more than a single transaction. They lose valuable first-party data, weaken customer trust, and diminish the performance of their Retail Media Networks. Without consistent and verifiable identity data, audience targeting becomes less precise, advertising returns decline, and the brand’s marketing efficiency suffers.

Our new white paper, Turning Identity Into Revenue, explores how Hawcx helps retailers close this gap by rethinking what authentication can be. Hawcx delivers a seamless, passwordless login experience that keeps customers within the brand’s own environment. Every device is verified through cryptographic keys and biometrics, creating instant, secure access across web, mobile, and in-store experiences. No passwords to remember, no third-party logins to manage, and no risk of losing control of customer data.

This paper breaks down how Hawcx transforms authentication from a technical necessity into a driver of measurable business growth. Readers will learn how:

• Frictionless, private authentication reduces cart abandonment and increases conversion rates

• Consistent identity verification enhances loyalty engagement and retention

• Retailers can strengthen the performance of their Retail Media Networks through richer, first-party data

• Privacy controls and device-level protection eliminate reliance on external identity providers and improve compliance readiness

By removing friction from login and checkout, retailers can recover lost revenue, reduce operational overhead, and build deeper customer trust. Authentication becomes more than a gateway. It becomes a growth engine that fuels better targeting, higher advertising returns, and stronger relationships across every channel.

Turning Identity Into Revenue provides a detailed look at why legacy passwordless solutions have fallen short, and how Hawcx delivers a more secure and business-aligned alternative. The paper offers a clear roadmap for retailers ready to move beyond Big Tech dependencies and take full ownership of their customer identity strategy.

If you are responsible for driving digital experience, loyalty, or revenue performance in retail, this white paper is essential reading.