For more than a decade, the industry has promised us a world without passwords. The logic was airtight: stronger security, less fraud, and fewer customers lost at the login screen. Big tech rallied behind passkeys, enterprises cautiously invested, and everyone assumed adoption would follow.
It didn’t.
Today, fewer than one in five consumers have adopted passkeys. Confusing platform prompts (“Save to iCloud or Google Password Manager?”), sync failures, and device switching headaches have left customers frustrated and enterprises stuck running two authentication systems at once. Instead of reducing cost and friction, the passkey model has created more of both.
That’s why we created Hawcx, a next-generation authentication platform built on entirely new technology, designed to make passwordless adoption simple, secure, and universal.
Adoption is the Real Business Driver
Executives don’t measure success in cryptographic purity. They measure it in:
Engagement: Do customers log in and stay?
Conversion: Do fewer people abandon at the door?
Fraud reduction: Are attackers shut out at scale?
ROI: Are marketing and acquisition dollars paying off?
The uncomfortable truth: none of those outcomes materialize without mass adoption. With fewer than 15% of customers on passkeys, the business case collapses.
Hawcx: Unlocking Passwordless at Scale
Hawcx was built to solve the adoption problem. Not by layering on more complexity, but by removing it.
No platform lock-in: Customers aren’t forced to pick an ecosystem.
No sync fabric to attack: Each device has its own cryptographic key.
No broken logins: Enrollment feels effortless, and logins are seamless across devices.
No compromise: Enterprises get independence from Apple, Google, and Microsoft, while customers get a smoother, more secure experience.
The result? Near-100% adoption, stronger security, and measurable business impact.
A Turning Point for Passwordless
Higher conversion. Lower fraud. Independence from vendor ecosystems. These are all measurable outcomes Hawcx delivers today.
The industry has spent more than a decade chasing the passwordless future. With Hawcx, that future is no longer aspirational. It is operational.